It all began with my desire to add value to Guatemala's coffee industry.
We're surrounded by some of the best coffee farms in the world. This lets us pick, roast, and pack the best and freshest coffee beans for our customers.
Yet, for coffee to be sustainable in Guatemala, we must add value to the supply chain.
This is what inspired Grana.
Grana cuts out middlemen, ensuring fair pay for small, local coffee producers.
As a Guatemalan, Roberto has always been exposed to the staggering gender inequality in the country. When Grana first started, he quickly learned that up to 70% of coffee labor is provided by women, especially in countries like Guatemala that still hand-select coffee beans instead of using industrialized machinery during the selection process. In an effort to help reduce the inequality gap in the country, Grana created a line that is 100% owned, produced, selected, and commercialized by women.
It’s simple - it’s the current best choice for our health and the environment. As the brand evolved into an international business, so did our commitment to only produce certified organic coffee from small-lot farms. This best practice is what allows us to ensure fair wages and compensation year after year.
It only made sense. If Grana wanted to exclusively sell organic coffee because it was healthier for people and the environment alike, our capsules had to resonate with that same sustainable approach. To do so, we found capsules made of renewable resources derived from non-GMO corn and sugar residue, 100% cellulose, and a paper top lid. All capsules used are free from aluminum and plastics and are certified for industrial composting.
As a small family business, Grana oversees every step of the process.
With no intermediaries, our team is involved in the hand-selection of organic beans all the way to its final sale around the world.
Using only single-origin coffee, we believe that great coffee is the result of ethical practices that align with evolving customer needs.